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xp ➔ bdrs
Investing in BDRs is a way to purchase shares of companies from all around the world without needing to open an account in another country. But who knows that? Only a few, even among investors. So, we had to explain.
To announce that now everyone could invest in BDRs, not just those with one million invested, we used the familiar part of the equation in the campaign: the companies.
We crafted the logos of the world's most well-known companies using a symbol well-known to investors: the candles, which are the stick-like elements that constitute stock charts. (Don't worry, before working with this client, I used to think candles were what we lit when the power went out, too.)
P.S: The legal team approved it! 😄 We didn't get sued
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BDR is a way to invest in shares of foreign companies directly on the Brazilian stock exchange (B3), in reais (R$), without the need to have a minimum investment or open an account abroad. It's investing in international markets without the hassle.
Until recently, this was only possible for qualified investors (those with over 1 million Brazilian Reais invested).
However, now everyone can buy BDRs of global companies such as Nike, Amazon, Facebook, Google, Disney, Netflix, and many more. There are over 550 companies available.
If you were to invest in BDRs, which companies would you bet on?
To learn more about BDRs, visit expert.xpi.com.br (link in bio).
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